One of my favorite clients Bobby Creekwater (aka the little brother I never wanted, lol) linked up with one of my favorite videographers, Fray Wall (aka the big brother I never wanted) to create a pretty dope video for Creek’s new joint “Dear Ghetto”… I’ll let Fray explain how it came about after the break…

BOBBY CREEKWATER “Dear Ghetto” on VINYL from VISUAL VINYL on Vimeo.

Bobby Creekwater and I (FRAY WALL) recently got together to work on a video campaign to launch his upcoming Mixtape Back to Briefcase 2. “Dear Ghetto” is 1 of the 4 videos I will be directing for Bobby Creekwater and the BGOV, Inc. Movement.

As soon as I heard the track, I instantly knew the visuals I wanted to use to complement the soulful, laid back feel that comes across from the sample to Creeks smooth and seamless delivery. (DOPE TRACK)

I love shooting in areas in Atlanta that don’t fit the “Typical ATL Video Location.” Even if you’ve never been to ATL all you need to do is watch a few Urban Music Videos based in “DA A” and you’ll be exposed to an array of clubs, strip clubs, Da Trap House, Old National Blvd, Peachtree St, etc. And I do love all that shit, but I think its important to showcase landmarks of ATL that are under exposed.

We shot the entire video off Luckie Street around 2am. Growing up in NYC, rarely do you see the street completely empty. As a matter of fact you NEVER see the streets empty in New York (unless Tom Cruise or Will Smith is on set), so I had to take advantage. I wanted to portray a big city feel but still concentrate on keeping all the attention on Bobby Creek as he reintroduces himself visually to his fans. It is definitely a different feel.

Creek wasn’t quite sure what I had in mind for this video, but when he showed up to my warehouse the night of the shoot with a face full of hair giving him a more rugged contemporary look, I knew we had inadvertently been thrown on the same page.

We shot on the Canon 5d Mark II, which made the shoot easy and more play than work for me. I’ve shot with the Mark II a few times before but never at night. I enjoyed it just as much if not more than during the day…It works GREAT in natural settings! And easily gave me the cinematic look I was going for.

Our total shoot time may have been 2-3 hours, and we shot in a 5-7 block radius of downtown Atlanta, but it was all we needed. With everything I do, I try to take a minimalist approach and make the most of a small setting.

BTW! The good folks at Landmark Diner were cool enough to let us shooting in they’re location without any pre-warning or scheduling. (Love).

Anyway hope you enjoyed this short but effective video. Stay tuned as we will be releasing a new video next week. HELL YEAH!!!